fake news — Podcast Transcripts

E28 The Future of Trust

Imagine a global event that rocks the world in a way that fundamentally changes how we trust each other, our governments, companies, and other institutions. That is the premise of the Trust 2030 report authored by Álvaro Marquez and his team at Method in partnership with Hitachi. As the COVID-19 pandemic continues to unfold, we may be living through the very event that could so significantly alter our concepts of trust.

In this interview, Álvaro joins host Don MacPherson as they discuss Trust 2030 and its three potential scenarios for life over the next decade. They also discuss deepfakes, fake news, social media, and the appeal of outrage culture.

Season Three of the podcast is dedicated to exploring the future and how life is sure to change over the next decade. This episode provides insight into the future of trust and guidance for how to better understand that future.

A true global citizen who speaks five languages, Álvaro Marquez is Chief Design Officer at Method, where he led a team of researchers for the Trust 2030 Project in partnership with Hitachi.

Transcript for “Catching A.I. in the Act” with Jesús Mantas

AI-generated content has exploded into people’s feeds, and with that comes greater concern over deep fakes and misinformation. As we scroll through election content this season, how can we ensure we know when something is real or fake? In this interview, IBM's Jesús Mantas addresses how his work proactively stops “fake news” and what we, as ordinary citizens, can do to spot and combat misinformation, especially AI-generated.

Jesús Mantas is the Global Managing Partner in IBM Consulting responsible for Business Transformation Services, leading the $10B unit transforming and operating mission critical businesses with digital technology and AI. He also serves as an Independent Director and Chair of the Compensation and Management Development Committee in the Board of Biogen (NASDAQ:BIIB), a leading biotechnology company focused on neuroscience. He serves as a member of the Audit Committee as well. He is also a member of the World Economic Forum AI Global Council. Prior to joining IBM, Jesús was a Partner in the High Technology practice of PricewaterhouseCoopers Consulting, an adjunct professor at University of California Irvine Graduate School of Management, and an officer in the Air Force of Spain.

Thank you to Starts with Us for their collaboration on this series. Starts with Us is an organization committed to overcoming extreme political and cultural division. Check them out at startswith.us.

Transcript for “A Media Literacy Diet for Elections” with Dr. Geoffrey Baym

The blurred lines between journalism, advertising, and entertainment have contributed to a lack of media literacy in today’s audiences. So, how do we discern when we have all the facts, particularly as we gear up toward an election? In this interview, Dr. Geoffrey Baym explains the history of political content in media and how we can practice better media literacy in the lead-up to the 2024 election.

Dr. Geoffrey Baym is a professor of media studies and directs the PhD program in Media and Communication at Temple University. A former TV news producer, Dr. Baym explores the shifting styles and standards of broadcast journalism, public affairs media, and political discourse. His work particularly examines the melding of news, entertainment, politics, and popular culture. His publications include the award-winning From Cronkite to Colbert: The Evolution of Broadcast News and the edited collection News Parody and Political Satire Across the Globe.

Thank you to Starts with Us for their collaboration on this series. Starts with Us is an organization committed to overcoming extreme political and cultural division. Check them out at startswith.us.